Friday, June 22, 2007

Hugh Masekela to jazz Malawi


By Emmanuel Luciano


The internationally acclaimed and South African-born Afro-Jazz music legend, Hugh Masekela, is coming to town to jazz the two cities of Lilongwe and Blantyre next month.

Celtel Malawi Limited has organised Hugh’s first ever tour in Malawi, which will see the great trumpeter performing at Lilongwe Golf Club on July 8 and Blantyre Sports Club the following day.

According to a press statement, Celtel Malawi’s Marketing Director Charles Maye said the mobile phone operator decided to organise the upcoming shows to honour its corporate customers for the support they render to the company.

“This is going to be a special treat for our distinguished corporate customers and the public. We would like to demonstrate to them that we recognise and appreciate their loyalty to Celtel,” Maye said.

The Marketing Director said they opted for Masekela of Grazin' in The Grass fame because of his repute as an international artist.

“After careful consideration on who would entertain our distinguished customers, management settled for Masekela because of his international reputation and soothing trumpeting both as a recording and performing jazz artist,” he said.

“It will be the first time that Hugh Masekela will come to Malawi. Many of our customers relate very well to his music and we found it befitting to sponsor his tour, to give them an opportunity to sample his vibes,” Maye said.

According to the press statement made available to Weekender, the July concerts have been organised in line with Celtel’s global corporate culture of promoting ethnic arts and culture in Africa.

This is not the first time that Celtel would be sponsoring a tour of African musicians. In 2004 and 2005, respectively, Celtel Malawi sponsored a tour by Zimbabwean acclaimed Mbira Star Oliver Mtukudzi and his Black Spirits Band.

In 2005, Celtel also sponsored the glamorous Luso Awards which honoured talent in the fields of arts, culture such as music, drama, sport and media.

Celtel has also launched a special SMS promotion under which lucky customers will win Hugh Masekela’s platinum double CDs as well as free entrance to his shows.

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